Compare · Content agency
An agency brings strategy and content across several channels, with people on your account. BlogPost keeps your site’s blog publishing, from what your company told it. Here’s when each one is the better choice.
- 4 free posts to try it on your site
- The first publication goes through your approval
- No lock-in: cancel the renewal whenever you want
No card · 4 posts in total, on 1 site
When each one wins
An agency is better when
- The content goes beyond the blog: social media, email, campaigns and ads
- You want people thinking through the strategy with you, in meetings
- The pieces depend on interviews, original research or reporting
- The brand needs a voice built over several rounds of human review
BlogPost is better when
- The goal is your site’s blog publishing steadily
- You want to try before you subscribe: 4 free posts, no card
- You want each post published straight to WordPress, Wix or a developer-built site
- You want articles in Portuguese, English or Spanish
Who does what
| In practice | BlogPost | Content agency |
|---|---|---|
| How it starts | Right away, on the site: 4 free posts, no card | Proposal, scope and contract |
| What you do | Connect the site, say what the company does and choose the topics | Briefs, meetings and approving topics and drafts |
| Who writes | BlogPost, with AI, from what you told it at sign-up | The agency team |
| Review | The first publication goes through your approval; after that, you review each post or publish straight away | Review rounds agreed in the contract |
| Publishing on the site | Straight to WordPress, Wix or a developer-built site | The agency publishes if it has access to the site; otherwise, you do |
| Channels | Your site’s blog | Can include social media, email and campaigns |
| Price | US$49/month, up to 60 posts a month on 1 site, no lock-in | By proposal, depending on scope |
What BlogPost does
You set it up once, at sign-up. After that, each topic in the queue becomes an article.
It starts from what you told it
At sign-up, you describe what the company does in your own words and choose the topics. No prompts: every article starts from that.
It writes the whole article
Title, description, images, sections that answer your customers’ questions, a link to a page on your site and FAQ. In Portuguese, English or Spanish.
It waits for your approval
The first publication goes through you. After that, you review each post or let it publish straight away.
It publishes on your site
On WordPress, Wix or a developer-built site, on your domain and with your site’s look.
With the IATEC team
Between doing it yourself and hiring outside, the IATEC team steps in to direct the blog, at two levels.
Performance
Custom proposal. Everything in BlogPost, with unlimited posts, editorial direction every month and a strategic review of up to 4 priority posts a month.
Scale
Custom proposal. Everything in Performance, with IATEC running the editorial queue, and review and publishing in the flow agreed with you.
No checkout: the IATEC team reviews your site and replies by email with the proposal.
Keep comparing
BlogPost or ChatGPT
Both use AI: what changes is who takes the text to the site.
BlogPost or a freelancer
A dedicated writer, or your topics turning into articles.
Integrations
WordPress, Wix or a developer-built site: what each one needs.
Pricing
4 free posts to try it; then US$49/month or US$490/year.
No card · 4 posts in total, on 1 site
BlogPost or an agencyStraight answers
Questions before switching or combining.
What changes when you move from an agency to BlogPost, or use both.
Another question? Talk to the IATEC team on WhatsApp
To keep your site’s blog publishing, it can. For social media, email, campaigns or interview-based pieces, no: BlogPost writes and publishes articles on your site’s blog.
BlogPost, with AI, from what you told it about the company at sign-up and the topics you chose. You don’t need an AI key.
The first publication goes through your approval. After that, you review each post or publish straight away. In the Approval tab, you adjust the title, description or text before publishing.
Yes. Each subscription publishes to 1 site: the agency handles the other channels, and BlogPost keeps the blog publishing.
No. You cancel the renewal whenever you want, and access continues until the end of the paid period.