Compare
Four ways to keep your site’s blog going. Each one asks something different of you, and sometimes the best choice isn’t BlogPost. Here’s what changes.
- Who writes and who publishes on the site
- What stays with you in each option
- When each one is the best choice
No card · 4 posts in total, on 1 site
The comparisons
BlogPost or a content agency
When an agency is worth it, when BlogPost does the job and who does what in each case.
BlogPost or writing with ChatGPT
Both use AI. What changes is who writes the request, who takes the text to the site and how much of that stays with you.
BlogPost or a freelancer
A dedicated writer, or the topics in your queue turning into articles on your site: what each one asks of you.
Side by side
| In each option | BlogPost | Agency | Freelancer | ChatGPT |
|---|---|---|---|---|
| Who writes | BlogPost, with AI, from what your company told it | The agency team, from the brief | The writer, from the brief | You and the AI, one request at a time |
| Who publishes on the site | BlogPost, on WordPress, Wix or a developer-built site | The agency, if it has access to the site; otherwise, you | You, or the writer, if they have access to the site | You: copy, format and publish |
| What stays with you | Connecting the site, saying what the company does, choosing the topics and approving the first publication | Briefs, meetings and approvals | Briefs, reviews and deadlines for each piece | The request, the checking, the images and the publishing |
| Best when | The blog needs to publish steadily, from what the company already knows | The content goes beyond the blog: social media, email and campaigns | The piece depends on interviews, reporting or an authorial voice | You want to write it yourself, one piece at a time |
ChatGPT is an OpenAI product. The columns describe common ways of working, not a specific agency, professional or feature.
How to choose
- Who will check what the text says about your company? Whatever you choose, it’s worth someone reading it before it goes live.
- How much time a week do you have for the blog? Briefs, reviews and publishing stay with you in most options.
- Does the blog need consistency or special pieces? Consistency is BlogPost’s strength; interviews and reporting belong to whoever writes with you.
Before you decide
How it works
From sign-up to the article published on your site, step by step.
Examples
Live articles, written and published by BlogPost itself, with date and link.
Integrations
WordPress, Wix or a developer-built site: what each one needs.
Pricing
4 free posts to try it; then US$49/month or US$490/year.
No card · 4 posts in total, on 1 site
CompareStraight answers
Questions from people comparing options.
What weighs most when choosing between BlogPost and the alternatives.
Another question? Talk to the IATEC team on WhatsApp
It depends on what the blog needs. To publish steadily from what the company already knows, BlogPost. For campaigns across several channels, an agency. For pieces with interviews or reporting, a writer. To write it yourself, an AI assistant.
Yes. BlogPost looks after your site’s blog; the agency or the writer can handle what it doesn’t do, like social media, email and interview-based pieces.
With 4 free posts, in total, on 1 site and with no card. You connect the site, approve the first publication and decide whether to continue.
US$49/month or US$490/year, with up to 60 posts a month on 1 site and no lock-in. With the IATEC team, Performance and Scale are by custom proposal.