Positioning, messaging, visual identity and a brand system, designed together so newcomers understand in a few seconds what the company does and why to choose it.
Newcomers need to understand, in a few seconds, what the company does and why to choose it. When the logo, the colors and the voice change from one channel to the next, that answer gets lost along the way. That's when it's time to work on the brand.
The problem
The website, social profiles and proposals look like different companies.
Everyone on the team describes the company a different way.
The logo disappears when it gets small, on dark backgrounds or in the browser tab.
Four questions
A strong brand answers four questions.
The work starts with them. Each answer becomes part of what we deliver.
Who the audience is, what problem the company solves and what place it wants to hold against the alternatives.
What you get: Positioning
The core promise, the proof behind it and the tone of voice, written for the website, social profiles and sales proposals.
What you get: Messaging
Symbol, logotype, colors, typefaces and imagery, tested from the browser tab icon to the top of the site, on light and dark.
What you get: Visual identity
Rules, templates and the site's color and type variables, so every new piece comes out consistent without depending on whoever created the brand.
What you get: Brand system
Deliverables
With usage rules, ready for the team and whoever comes next.
Positioning
Audience, problem, alternatives and the place the company holds among them.
Messaging
Promise, proof and tone of voice, already written for the website and the sales proposal.
Visual identity
Symbol, logotype, colors, typography and image direction.
Brand system
Usage guide, templates and the color and type variables for the website.
Details
Three kinds of care that separate a pretty brand from one that works every day.
The symbol works small
From the browser tab icon to the top of the site, the symbol is tested at several sizes, on light and dark.
The brand becomes code
Colors and type go into the site as variables. A new page is born with the brand, with nobody copying color codes.
cubic-bezier(0.16, 1, 0.3, 1)The brand moves too
Motion duration and curve are part of the system, like color and type. People who ask for less motion see everything still.
How it starts
Diagnosis
You tell us where the brand gets stuck. We separate what already works from what gets in the way and tell you frankly what's worth doing now.
Proposal
Brand work is custom, with no list price: you get a proposal with stages, timelines and investment.
Project in stages
Each stage has its own timeline. At the end, you get the brand files, the guide with the rules and the templates agreed in the scope.
Proof
Each product has its own name, color and voice, and they all belong to the same company.
Product
BlogPost Automático
The brand of this site: the B with the sheet inside, the gradient from petrol to emerald and the gold flap.
How it worksService
IAChatbot
An AI agency: it deploys agents connected to WhatsApp, the CRM, and the tools of the operation. Official Kommo and Botpress partners.
iachatbot.com.br (opens in a new tab)Service
Agentes Autônomos
AI agents that run whole processes across ERP, CRM, spreadsheets, and email, with traceability and without replacing the ERP.
agentesautonomos.com.br (opens in a new tab)Product
Vídeo com IA
Videos and images with AI, right in WhatsApp: send a photo or a text and receive the video, with no app and no monthly fee, up to 4K.
videocomia.com (opens in a new tab)
Captures of the live sites on Oct 13, 2026. All from the same company: Iatec Serviços Empresariais LTDA, CNPJ 53.735.303/0001-19.
QuestionsBrand
What people ask before touching the brand.
Scope, timeline, format and what can be kept from the current brand.
Another question? Talk to the IATEC team on WhatsApp
Not necessarily. The diagnosis separates what already works from what gets in the way. Sometimes the work is positioning and messaging, and the logo stays, with adjustments.
The symbol and logotype files in the formats you'll use, the guide with the rules and the templates for the pieces agreed in the scope.
Yes. Brand and website can go together: the brand system already comes with the color and type variables the site uses.
See WebsitesIt depends on scope: revising the messaging is shorter than creating a full identity. The diagnosis sets the stages and the timeline for each one.
Brand work is custom, so there's no list price. After the diagnosis, you get a proposal with stages, timelines and investment.
Diagnosis
We come back with possible paths, from a messaging tweak to a full identity, and tell you frankly what's worth doing now.
What do you want to talk about?