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Who it’s for · E-commerce

Before and after buying, customers ask which one to choose, how to use it and how to look after it. BlogPost writes articles that answer those questions from what the store told it and publishes them on your site’s blog.

  • Publishes to WordPress, Wix or through the content API
  • At approval, you check price, delivery time and stock
  • 4 free posts to try it on your site

No card · 4 posts in total, on 1 site

What shoppers ask

The kind of question that reaches Google and AI assistants, at three moments.

  • To choose

    Which model, which size and who it’s for.

    • Stainless steel or non-stick: which pan should I buy?
    • How do I find the right running shoe size?
    • How do I choose a mattress for a double bed?
  • To compare

    Whether it’s worth it and how the options differ.

    • Is an air fryer worth it?
    • Cotton or polyester bedding: what’s the difference?
    • Pod coffee maker or moka pot: which is better value?
  • After buying

    How to use it, clean it and make it last.

    • How do I clean a stained stainless steel pan?
    • How do I wash white sneakers without ruining them?
    • How should I store wool clothes?

Illustration: example questions, to show the kind. They are not search data.

Example topics

  • Stainless steel or non-stick: differences and care
  • How to choose your running shoe size
  • How to clean and care for stainless steel pans
  • Gift guide by price range

Illustration: example topics, not published posts or client work. Yours are the topics you choose.

Approval

The article answers the shopper’s question. Price, delivery time and stock stay with you.

  1. You tell it what the store sells

    At sign-up: categories, who you sell to, regions served and what sets you apart. Every article starts from that.

  2. The draft waits for you

    The first publication goes through your approval. At the end of sign-up, choose to review each article before it’s published: every draft waits in the Approval tab.

  3. You check what changes

    Price, delivery time, shipping, stock and returns policy change, and BlogPost does not connect to the store. In the Approval tab, you edit the title, description and text, and replace or remove the images.

  4. You publish it or send it back

    Approved, the post goes to your site. Rejected, the draft is deleted and the topic goes back to the queue for a new version.

Where it publishes

On WordPress and Wix, BlogPost publishes directly. On a developer-built site, the site reads the posts through the content API.

  • WordPress

    Username and application password, no plugin: the WordPress step by step.

  • Wix

    Site ID, member ID and API key: the Wix step by step.

  • Content API

    For a developer-built site: the site key and the four reads.

Store on another platform: BlogPost does not publish to it directly. The content API works when the site has a server a developer controls, because the key can’t sit in the browser.

Other sectors

  • Health

    Clinics and practices: what patients ask and how approval protects the clinic.

  • Legal

    Law firms: what people research and what stays with the lawyer.

  • B2B SaaS

    Software for businesses: from the problem to the integration, in Portuguese, English or Spanish.

  • Who it’s for

    Companies, agencies and freelancers: how each one uses BlogPost.

  • Examples

    Articles BlogPost wrote and published on this site’s blog, an IATEC site.

Publish my 4 free posts

No card · 4 posts in total, on 1 site

Questions from online stores.

  • Directly, on WordPress and Wix. On another platform, only if the site has a server a developer controls, reading the posts through the content API: the key can’t sit in the browser.

  • No. BlogPost does not connect to the store and does not read price, delivery time or stock. Check those points in the Approval tab before publishing.

  • Yes. BlogPost writes in Portuguese, English or Spanish, and on BlogPost each language generated counts as 1 of the up to 60 posts a month.

  • Yes. The first publication already goes through your approval, and at the end of sign-up you choose to review each article before it’s published. In the Approval tab, you edit the title, description and text, and replace or remove the images. Then you publish or reject it.

  • With 4 free posts in total, on 1 site, no card. You connect the site, approve the first publication and decide whether to continue.

A blog for online stores, with BlogPost