Compare · ChatGPT
Both use AI. With ChatGPT, you write the request, check the text and take it to your site, one article at a time. With BlogPost, what your company told it at sign-up applies to every article, and each one reaches your site ready to publish.
- No prompts: you describe the company in your own words
- Images, title, description and FAQ in every article
- Published to WordPress, Wix or a developer-built site
No card · 4 posts in total, on 1 site
When each one wins
Writing with ChatGPT is better when
- You enjoy writing and want to decide every sentence
- The piece is a one-off: an article, an email, an idea
- You already have a way of getting texts onto your site
- You want AI for many tasks beyond the blog
BlogPost is better when
- You want the blog publishing without writing a request for every article
- You want what the company told it to apply to every post
- You want the article on your site without copying, pasting and formatting
- You want the same topic in Portuguese, English or Spanish
Who does what
| In practice | BlogPost | Writing with ChatGPT |
|---|---|---|
| The request | You describe the company once, at sign-up, and choose the topics | You write a request for each article, with the company’s context |
| The article | Title, description, images, sections, a link to a page on your site and FAQ | Whatever you ask for in the conversation |
| The images | Created along with the article | You create or find them and upload them to the site |
| Publishing | Straight to WordPress, Wix or a developer-built site | You copy, format and publish on the site |
| Review | The first publication goes through your approval; after that, you review each post or publish straight away | You check each text before pasting it into the site |
| Consistency | Topics wait in a queue and become articles in the day’s rounds | It depends on you opening the conversation and repeating the process |
| Price | US$49/month, up to 60 posts a month on 1 site, no AI key needed | Your ChatGPT plan, plus your time |
ChatGPT is an OpenAI product. The column describes the common way of writing with an AI assistant, not one of its specific features.
AI and Google
- Google assesses the quality of content, not how it was produced. Appropriate use of AI is not against its guidelines.
- Using automation, AI included, to manipulate rankings is against Google’s spam policies.
- Using AI gives a text no special advantage: what counts is whether it is helpful, original and reliable. That’s why review matters with both options.
Source: Google Search Central, “Google Search’s guidance about AI-generated content”, February 8, 2023
What BlogPost does
You set it up once, at sign-up. After that, each topic in the queue becomes an article.
It starts from what you told it
At sign-up, you describe what the company does in your own words and choose the topics. No prompts: every article starts from that.
It writes the whole article
Title, description, images, sections that answer your customers’ questions, a link to a page on your site and FAQ. In Portuguese, English or Spanish.
It waits for your approval
The first publication goes through you. After that, you review each post or let it publish straight away.
It publishes on your site
On WordPress, Wix or a developer-built site, on your domain and with your site’s look.
Keep comparing
BlogPost or an agency
Strategy across channels, or the blog publishing steadily.
BlogPost or a freelancer
A dedicated writer, or your topics turning into articles.
How it works
From sign-up to the article published on your site, step by step.
Examples
Live articles, written and published by BlogPost itself, with date and link.
No card · 4 posts in total, on 1 site
BlogPost or ChatGPTStraight answers
Questions about AI on your blog.
What changes between writing with an AI assistant and using BlogPost.
Another question? Talk to the IATEC team on WhatsApp
Yes. The difference is the path: BlogPost starts from what the company told it at sign-up, creates the images, prepares the title, description and FAQ and publishes on your site. You don’t need an AI key.
No. At sign-up, you describe what the company does in your own words and choose the topics. Each topic becomes an article.
Google says it assesses the quality of content, not how it was produced: appropriate use of AI is not against its guidelines, while using automation to manipulate rankings is. That’s on the Google Search Central blog, February 8, 2023.
Yes, while it waits in the Approval tab: you read it, adjust the title, description or text and publish. If you reject it, the topic goes back to the queue and gets a new version.
It starts with 4 free posts, in total, on 1 site and with no card. Then US$49/month or US$490/year, with up to 60 posts a month.