Who it’s for · Health
Before booking, patients ask Google and AI assistants. BlogPost writes articles that answer those questions from what your clinic told it, and someone in the field can approve each one before it goes live.
- The first publication goes through your approval
- You can review each article before it goes live
- 4 free posts to try it on your site
No card · 4 posts in total, on 1 site
What patients ask
The kind of question that reaches Google and AI assistants, at three moments.
Before booking
Who to see, what to expect and how to choose.
- Dermatologist or family doctor: who should I see first about a skin spot?
- What happens at a first appointment with a dietitian?
- How do I choose a physiotherapist nearby?
About the treatment
How it works, how long it takes and what can go wrong.
- Does teeth whitening damage enamel?
- How long is recovery from knee surgery?
- Does physiotherapy help with back pain?
After the visit
Aftercare, recovery and when to come back.
- What can I eat after a wisdom tooth extraction?
- When can I go back to training after surgery?
- When should I see the doctor again if the pain doesn’t go away?
Illustration: example questions, to show the kind. They are not search data.
Example topics
- Back pain: when to see a physiotherapist
- Teeth whitening: how it works and who can have it
- First appointment with a dietitian: what to bring and what to expect
- Wisdom teeth: aftercare in the days after extraction
Illustration: example topics, not published posts or client work. Yours are the topics you choose.
Approval
In health, a wrong text can harm the patient and the clinic. That’s why you should choose to review each article.
You tell it what the clinic does
At sign-up: specialties, who you serve, region and what sets you apart. Also say what the clinic doesn’t do. Every article starts from that.
The draft waits for you
The first publication goes through your approval. At the end of sign-up, choose to review each article before it’s published: every draft waits in the Approval tab.
Someone in the field reads it first
In the Approval tab, you edit the title, description and text, and replace or remove the images. That’s when you check what the text says about symptoms, treatments and recommendations.
You publish it or send it back
Approved, the post goes to your site. Rejected, the draft is deleted and the topic goes back to the queue for a new version.
Health and Google
- On topics where information quality is critically important, like health, Google says its systems place an even greater emphasis on signals of reliability.
- Appropriate use of AI is not against Google’s guidelines. What counts is whether the text is helpful, original and reliable, not how it was produced.
- BlogPost does not check the text against professional advertising rules. If your profession has rules like that, whoever approves does that reading before publishing.
Source: Google Search Central, “Google Search’s guidance about AI-generated content”, February 8, 2023
Other sectors
Legal
Law firms: what people research and what stays with the lawyer.
E-commerce
Online stores: shoppers’ questions and where the store’s blog lives.
B2B SaaS
Software for businesses: from the problem to the integration, in Portuguese, English or Spanish.
Who it’s for
Companies, agencies and freelancers: how each one uses BlogPost.
Examples
Articles BlogPost wrote and published on this site’s blog, an IATEC site.
No card · 4 posts in total, on 1 site
HealthStraight answers
Questions from clinics and practices.
What people ask most before putting the clinic’s blog to work.
Another question? Talk to the IATEC team on WhatsApp
Yes. The first publication already goes through your approval, and at the end of sign-up you choose to review each article before it’s published. In the Approval tab, you edit the title, description and text, and replace or remove the images. Then you publish or reject it.
Whoever approves it. BlogPost writes from what the clinic told it and the topics you chose; someone in the field checks what the text says about symptoms, treatments and recommendations in the Approval tab.
BlogPost does not check the text against professional advertising rules. If your profession has rules like that, whoever approves does that reading before publishing.
For Google, appropriate use of AI is not against its guidelines: what counts is whether the text is helpful, original and reliable. In health, Google says it places an even greater emphasis on signals of reliability.
With 4 free posts in total, on 1 site, no card. You connect the site, approve the first publication and decide whether to continue.